Dr. Yosi Toubiana About Us

"Zahav Games" – Exciting family games on an international scale

"Zahav Games" specializes in educational family games aimed at promoting and teaching topics related to health, safety, dealing with pressure, etc., in a simple, creative way.

Dr. Yosi Toubiana has so far developed three educational boxed games for the whole family: "Be Sure Be Safe", "Road Safety" and "Scouts and Safe" (a safety game in Hebrew for boy and girl scouts). The first two have been widely translated, and were bought by dozens of Israeli companies (among them such global brands as Teva, Intel, General Electric, Motorola and HP), educational institutions, health organizations and local authorities – all to great acclaim.

These games aim at raising family awareness of safety issues in daily life. With that raised awareness, accidents and injuries can be prevented, and those family members who played the games may now act as active 'health and safety wardens', at home and outside it.

The main principles behind these games are focus, innovation, creativity, friendliness, simplicity, learning and self-empowerment.

We would be happy to develop unique, fully customized games for various organizations, games that may be fully adapted to the organization's communication and marketing needs (content, strategy, branding).

"Zahav Games" is part of the Zahav Clinic for Stress Management, headed by Dr. Yosi Toubiana – a Senior Clinical Psychologist.

Dr. Yosi Toubiana completed his academic studies in Israel. In 1991, he completed his Ph.D. studies at the Psychology Department of Bar-Ilan University. He also completed a post-doctoral research study program at the Psychology Department of Tel Aviv University. For the past 30 years, Dr. Toubiana has been treating stress and pressure-related problems on the individual and community level. He has so far published, with colleagues, 20 research and therapeutical papers on these subjects. He lectured in Bar-Ilan and Tel Aviv Universities. He was a member of the Stress and Anxiety Research Society (STAR).

In addition to developing games, Dr. Toubiana lectures at various organizations on such topics as: "The human factor in accident prevention", "How to stay calm in a stressful world? Various tools to stay calm and achieve self control". Dr. Toubiana provides short-term treatment of anxieties, fears and phobias. He also runs focused workshops for company employees from various sectors on dealing with stress and burnout situations, increasing concentration, avoiding accidents and improving the quality of daily life.

"Be Safe Be Sure" won the approval and recommendation of the Israel Ministry of Industry, Trade and Employment.
For more information and for ordering, contact Dr. Yosi Toubiana:
+972-3-9339147 or +972-52-2781568
Email: toubianat@zahav.net.il


All rights reserved by Dr. Yosi Toubiana, Senior Clinical Psychologist

'Be Safe Be Sure' - The International Safety and Health Promotion Game

An Original Gift/Giveaway for
Children, Preschools, Schools, Employees' Children,
Safety/Health Companies and Others

"Don't do that! It's dangerous!"

"Be careful!"

Sound familiar?

Well now there's another, gentler way of teaching your kids about health and safety.

"Be Safe Be Sure", a new international safety and health promotion game.

"Be Sure Be Safe develops the child's memory-related and cognitive abilities. It's also user-friendly, simple and interesting both for group work and for individual play".

Dr. Luba Poshnoy
Chief Doctor
Labor Regulation Department
Israeli Ministry of Industry, Trade and Labor

Developed by a leading clinical psychologist - and made in Israel by a group of people with special needs - this exciting and strategic memory game encourages children of all ages to make accident prevention a priority through:

  • Promoting health and safety at school and in the home.
  • Generating lively discussion - "How to always be safer; any time, anywhere".
  • Presenting the safety issue in a friendly, fun and exciting way.
  • Advocating paradigm change through safer and healthier behaviour.
  • Demonstrating common risk situations using clear and simple illustrations.

"...My family simply couldn't let go of the game! ...It looks well-designed visually too …I feel the game contributes to my daughters' idea of safety (they're 8 and 10½) and that really is its main added value."

Chief Safety Officer, Chemistry Division, Teva Israel

"Be Safe Be Sure" will help children by:

  • Raising their awareness of the dangers and the right precautions to take.
  • Bringing the importance of safety to life through visual illustrations of familiar situations.
  • Teaching them how to take responsibility for their own safety. And how easy it is.
  • Giving them regular reminders of the inherent dangers involved in their daily lives.
  • Helping them help you be a little stricter with the rules you may have let lapse over the years.
  • Encouraging positive thought and improving memory skills
  • Developing cognitive skills such as solving problems, making sensible decisions, etc.

Apart from the educational.phpects of the game, "Be Safe Be Sure" will also give them hours of pleasure, intellectual stimulation and entertainment.


About the Game

"Be Safe Be Sure" consists of 84 heavy-stock, colorfully and clearly illustrated cards, game instructions - so simple that even a 4-year-old can understand them - and a 24-page booklet containing detailed explanations of the safety hazards and how to prevent accidents.

The aim is to create as many matching hazard/solution pairs as possible.

The red cards portray a common safety hazard.

The green cards offer the appropriate safe solution.

And the purple "Safety Champion" cards serve as jokers as the kids plan their winning strategy!

The game can be played by 2, 3, 4 or more participants.

"We see this game as a means to promote safety awareness among children of all ages, from kindergarten age and beyond."

Avraham Tzdaka,
Head of the Security, Emergency and Environmental Safety Department
Ministry of Education, Israel

And it's a fun and original gift to giveaway to your clients, your employees' families or as a premium for purchasing another of your related products.

Now available in 12 languages!


How to Order

"Be Safe Be Sure" is only $15 (+ shipping) with discounts available for bulk orders.

To order, please contact:

Dr. Yosi Toubiana - Senior Clinical Psychologist, Zahav Games at toubiana@zahav.net.il.

To Download Brochure, Click Hear


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